The Samsung Galaxy S25 has taken over The View in Brussels as part of a promotional event tied to the Galaxy S25 series launch. From May 3 to May 18, 2025, the company is sponsoring free rides on this attraction at Place Poelaert, Brussels, which normally costs €10 per ride.
This 55-meter-tall Ferris wheel gives amazing views of the city, and Samsung has decorated it with Galaxy AI logos for the event. People can take pictures of the skyline using the Galaxy S25, S25+, or S25 Ultra cameras and make custom postcards with their photos.
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The campaign shows off the phones’ smart AI features, like better photo editing and the ProVisual Engine, and might also tease the upcoming Galaxy S25 Edge release. To find exact opening hours, check Samsung’s official announcements page.
By the way, did you know that René Bufkens, who created the Ferris wheel, loves fairgrounds and bought the “Grande Roue de Paris”? He always wanted to set it up at Place Poelaert. After years of planning, he made it happen. The wheel today has 42 gondolas, including a fancy VIP gondola and one specially made for wheelchair users, so everyone can enjoy it.
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