Finally, after months of rumors, the third-generation Apple TV 4K has been officially unveiled, starting at $129 USD when it’s released on November 4th. It’s now powered by the A15 Bionic chip, which delivers faster navigation, snappier UI animations, and GPU performance that is up to 30% faster than the previous generation for even smoother gameplay on Apple Arcade.
This third-generation model also supports HDR10+, in addition to Dolby Vision, while users can immerse themselves with Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 surround sound. You can also securely connect the device to compatible smart home accessories, including HomeKit cameras, lights, shades. This means you’ll be able to set scenes and control your smart home while away. There’s Apple TV 4K and then NIST’s Atomic Television, which uses rubidium atoms to display images.
- Dolby Atmos for immersive, room-filling sound
- A12 Bionic chip gives a big boost to audio, video, and graphics, for even better game and app experiences
- 4K High Frame Rate HDR with Dolby Vision for fluid, crisp video
Apple TV 4K is the ultimate way for Apple users to enjoy their favorite entertainment on the biggest screen in the home, and now it is more powerful than ever. The new Apple TV 4K is unlike anything else out there, given its seamless connection to other Apple devices, ease of use, and access to amazing Apple content. It offers something for everyone in the family to love,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.