It’s not out of the ordinary for car dealerships to ask a premium for in-demand vehicles, but Bill Penney Toyota, in Huntsville, Alabama, might have taken things too far. They decided to list a used 2020 Toyota Supra Launch Edition with 182-miles for $167,000, or a $111,750 premium over its base price. Sure, it’s limited to just, but the Launch Edition’s special black wheels, red mirror caps, a serialized, carbon-fiber Launch Edition badge, and red leather upholstery, may not be enough for a six figure price tag. Read more for additional pictures and information.
The dealership says the exorbitant price is due to the limited nature of the Launch Edition and a mere 500 will be made in Absolute Zero paint and red upholstery. This dealer in the southeast dealership region, which covers North and South Carolina, Georgia, Alabama, and Florida, only gets 10 Supras per month, which means a $10,000 premium is understandable, but a $100,000+ addition most certainly is not.
