Limited to just 1,500-units worldwide and with an MSRP of $57,375, the 2020 Toyota Supra 3.0 Premium Launch Edition will most certainly be a treasured collector’s vehicle, but is it really worth a $42K markup? Jerry’s Toyota of Baltimore thinks so, and the listing has caused quite the stir online ever since it was posted. Before we get into the discussion, let’s talk about what this model includes over the base. Absolute Zero (white) and Nocturnal Black Launch Edition models will sport a red leather interior not available on the standard car, while the Renaissance Red has a black leather interior. You also get a carbon-fiber plaque on the passenger side of the dashboard that displays the car’s number in the series and bears Toyota president Akio Toyoda’s signature. Read more for a video, additional pictures and information.
Despite the higher price tag and interior goodies, the Launch Edition is still powered by a BMW-sourced turbocharged 3.0-liter inline-six producing 335 horsepower and 365 lb-ft of torque that sends power to the rear wheels via an eight-speed automatic transmission. Can Toyota do anything about this markup? Well, not directly, as Nancy Hubbell, Senior Manager of Product Communications for Toyota, says that the dealers set the final transaction price,” but they can however “consult with dealers as necessary” if things get too outlandish.
The Launch Edition can only be pre-ordered through a Toyota dealer, with prices starting at $56,180, or $1260 more than the 3.0 Premium model and $5260 more than the base Supra. Yes, there’s an option available on the Launch Edition as well, or to be more specific, a $1195 Driver Assistance package that adds adaptive cruise control, blind-spot monitoring, rear cross-traffic alert, parking sensors, and rear-collision warning, bringing the final MSRP up to $57,375.