Google’s latest Doodle goes for the fences to celebrate the start of the MLB World Series, between the Los Angeles Dodgers and the Toronto Blue Jays. It’s a visual nod to baseball’s biggest stage and like a well placed fastball, hits the mark.
Clever design is at the heart of this Doodle as Google’s logo morphs into a sequence of cursive letters, each one looking like a baseball’s cream colored leather and red stitching. It’s as if someone cut up a baseball, unwound the threads and braided them into the word “Google”. The effect is understated yet dramatic, combining the search engine’s branding with the sport’s tactile nature. Hover over the Doodle and it bounces, like a ball in a pitcher’s hand. Click it and you’re taken to a search page for “unique home run celebrations in MLB this year”, a fun tribute to the antics that happen on the diamond.
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Unlike other of Google’s more elaborate offerings, such as interactive games or animated flicks, this one keeps things simple. The emphasis is on the baseball look, with minimal need for flashy embellishments. It’s a decision that reflects the sport itself: at its best, baseball is about moments of quiet tension and startling spurts of activity. Google’s Doodlers obviously understand this, choosing for a design that is both timeless and contemporary, like a well played double play.
Launched on the eve of Game 1 at the Rogers Centre in Toronto, it’s timed perfectly for fans gearing up for a 7 game series. The Dodgers, the National League champs, face the American League’s Blue Jays with the first pitch at 8 PM ET. Google’s timing is deliberate, tapping into the excitement of a fanbase ready for late night rallies and walk off hits. By going with a baseball design the Doodle is in tune with the cultural moment, reflecting the sport’s global appeal.
The Doodle is accessible, which means it reaches everyone. It appears on the Google site worldwide, so whether you are in Los Angeles, Toronto, or somewhere in between, you will see it. If you’re watching the show on Fox Sports, Fubo, or Hulu + Live TV, the Doodle is your virtual companion.
