Virtual reality (VR) startup Holoride partnered with Universal Pictures and car maker Ford to launch a new location-based, immersive Bride of Frankenstein experience, and in a moving car to boot. This VR experience will give viewers a chance to accompany the “Bride of Frankenstein” on a trip to deliver a message to Frankenstein himself by simply riding in a dedicated Ford Explorer. Read more for two videos and additional information, including how to reserve your ride at Universal CityWalk in Los Angeles.
Once you’re inside the car, slip on the headset, which is connected to in-car sensors that respond to acceleration, steering, etc. to translate its movements into visual and audio effects in the VR experience. This 10-minute “Universal Monsters Presents Bride of Frankenstein” experience will be available ot the Universal CityWalk starting on October 14th through November 9th. Rides can be reserved online here now.
We are partnering with Ford and Universal to bring Holoride’s immersive, elastic content to the general public. Riders will be able to experience first-hand what the future of in-vehicle entertainment looks like through the lens of the compelling story of the Bride of Frankenstein,” said Holoride o-founder and CEO Nils Wollny in a statement.