To celebrate the launch of the Genesis brand in China, the company lit up the Shanghai skyline with thousands of drones in an eye-opening performance. It also set a new Guinness World Records for “The Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously”. The performance, titled the “Genesis of Genesis”, marks the start of the brand in China and wowed audiences on both sides of the Bund.
Aside from setting a new Guinness World Record for “The Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously”, this show also represented the audacious spirit of Genesis to challenge conventions, break through the boundaries and inspire new possibilities. By the end, a total of 3,281 drones came together to create the Genesis emblem, providing an exclusive first look into the progressive approach of the brand to reshape the entire luxury experience for Chinese consumers.
- ๐๐ถ๐ด๐ต๐๐๐ฒ๐ถ๐ด๐ต๐ ๐ฎ๐ป๐ฑ ๐ฃ๐ผ๐ฟ๐๐ฎ๐ฏ๐น๐ฒ - The drone is lightweight and compact,...
- ๐ก๐ผ ๐ฅ๐ฒ๐ด๐ถ๐๐๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ก๐ฒ๐ฒ๐ฑ๐ฒ๐ฑ - Under 249 g, FAA Registration and Remote ID are not required if...
- ๐๐ ๐๐ฒ๐ป๐ฑ๐ฒ๐ฑ ๐๐น๐ถ๐ด๐ต๐ ๐ง๐ถ๐บ๐ฒ - The combo offers two additional Intelligent Flight Batteries (three in...
At the heart of the Genesis promise is the daring spirit to do things differently. Our first-ever moment in China was a special opportunity to engage with our audience and show what Genesis is about. With this record-breaking drone performance, we brought our brand story and philosophy to life for many Chinese consumers. Soon, we will bring even more inspiring Genesis experiences and products to the consumers in China,” said Markus Henne, Chief Executive Officer of Genesis Motor China.
