Hyundai Genesis Launch China Drones
To celebrate the launch of the Genesis brand in China, the company lit up the Shanghai skyline with thousands of drones in an eye-opening performance. It also set a new Guinness World Records for “The Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously”. The performance, titled the “Genesis of Genesis”, marks the start of the brand in China and wowed audiences on both sides of the Bund. Read more for a video and additional information.



Aside from setting a new Guinness World Record for “The Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously”, this show also represented the audacious spirit of Genesis to challenge conventions, break through the boundaries and inspire new possibilities. By the end, a total of 3,281 drones came together to create the Genesis emblem, providing an exclusive first look into the progressive approach of the brand to reshape the entire luxury experience for Chinese consumers.

DJI FPV Combo - First-Person View Drone UAV Quadcopter with 4K Camera, S Flight Mode, Super-Wide 150° FOV, HD Low-Latency Transmission, Emergency Brake and Hover, Gray
  • 【IMMERSIVE FLIGHT EXPERIENCE】Feel the thrill of immersive flight provided by the DJI FPV Goggles V2 and DJI FPV’s super-wide 150° FOV, giving you an ultra-smooth, real-time view of your flight.
  • 【4K/60FPS VIDEO】The DJI FPV aircraft can record 4K/60fps video at up to 120 Mbps, capturing crisp details that make footage look as exhilarating as the flight.
  • 【BRAND-NEW S MODE】Get the dynamic look of FPV footage easily in S mode. This hybrid flight mode combines the freedom of flying manually with the simplified controls of previous DJI drones.
  • 【ADVANCED SAFETY FEATURES】An auxiliary bottom light, Smart Return to Home (RTH), Low Battery RTH, and forward and downward obstacle sensing are all integrated into DJI FPV to help ensure a safe flight, even at high speeds.
  • 【OCUSYNC 3.0 TRANSMISSION SYSTEM 】Enjoy crystal-clear real-time and HD Low-Latency Transmission video, even at distances of up to 6.2 miles.

At the heart of the Genesis promise is the daring spirit to do things differently. Our first-ever moment in China was a special opportunity to engage with our audience and show what Genesis is about. With this record-breaking drone performance, we brought our brand story and philosophy to life for many Chinese consumers. Soon, we will bring even more inspiring Genesis experiences and products to the consumers in China,” said Markus Henne, Chief Executive Officer of Genesis Motor China.