Mars Wrigley teamed up with Wakefern Food Corp. to develop an autonomous “Mars Smiley Robot” to deliver products to shoppers at a ShopRite store in Monroe, New York. Not only does it follow customers around, but it plays music and dances while zooming around the store offering treats for sale. It uses self-driving technology to ensure safe operation, complete with sanitation wipes to safeguard shoppers. Read more for a video and additional information.
Smiley won’t be offering random items, but rather showcases a variety of Mars Wrigley products typically found at the checkout to shoppers throughout the store. Plus, the robot’s actions can be modified to optimize engagement, support store promotions and even deploy new behaviors. Yes, it can even be used to alert shoppers about social distancing guidelines, since it can detect the number of people in its vicinity.
- With LEGO MINDSTORMS Robot Inventor (51515), kids gain essential STEM skills as they build, code and play with remote-control model robots and intelligent creations that shoot missiles, play ball, drive around and more!
- Kids build Charlie, Tricky, Blast, M.V.P. and Gelo, and take on activities and missions using the Scratch-based LEGO MINDSTORMS Robot Inventor App (visit LEGO.com/devicecheck for a list of compatible devices)
- With almost 1,000 pieces, including an intelligent Hub, 4 Medium Motors, Color Sensor and Distance Sensor with break-out interface, youngsters can also build their own fun robotic toys and share them online on LEGO Life
- An easy-to-install rechargeable battery is included, so no need to go hunting for spare batteries when the fun’s about to start
- Blast stands at over 14” (36cm) tall, while Gelo measures over 9” (24cm) long; The Powered Up components in this set are also compatible with the LEGO BOOST Creative Toolbox (17101), Droid Commander (75253) and others
As a treats and snacks category leader, we know that while trips to stores are becoming more focused and retailers are moving to more seamless in-store shopping experiences, shoppers still want to be surprised or indulge in impulse purchases,” said Matt Tice, director of grocery category leadership at Mars Wrigley.