Pizza Hut Newstalgia Pac-Man Box AR Game
Remember Pizza Hut restaurants back in the 1980s, when there was still an arcade games section? If so, the fast food chain wants to bring back that nostalgic feeling with their new “Newstalgia” campaign. Order a large Tastemaker pizza to get a limited edition box, and then simply scan the QR code to play a unique augmented reality PAC-MAN game. You’ll also be able to enter a sweepstakes by following the on-screen prompts for your chance to win an actual PAC-MAN arcade cabinet.



Once you’ve submitted the score, Pizza Hut will randomly select one winner from all eligible entries on April 3rd, regardless of skill level. This AR game and TV spot are just the beginning, as Pizza Hut is planning new innovations throughout the year that tap into their iconic pizzas, entertainment and pop culture in new unexpected ways.

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There aren’t many brands with more iconic elements than us, whether it’s the red cups, checkered tablecloths, connection to pop culture and entertainment – like PAC-MAN – or our iconic Pan Pizza. As we look to connect with a new generation of pizza lovers, we are tapping into those things that make Pizza Hut great in a modern and relevant way,” said George Felix, Chief Marketing Officer, Pizza Hut.

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