Photo credit: PetaPixel
PUMA isn’t synonymous with photography, but this collaboration, with Polaroid, just might change things. The RS-0 and RS-100 sneakers are inspired by the classic OneStep camera as well as instant photography. The RS-0 (above) boasts premium white leather on its upper and reflective laces, with nods to Polaroid including its Color Spectrum graphic on the tongue, along with red insoles that resemble a camera’s shutter button.
PUMA used a combination of mesh, along with leather, panels on the upper section, while a Polaroid Color Spectrum graphic was added to the tongue as well as the outsole on the RS-100 style. Instant photography has come a long way since Polaroid first introduced the instant camera in the 1940s. We now have cameras that can fit in our pockets, cameras that fly, and more places to view these photos than ever before. The reinvention of photography has changed the way we travel, share stories, interact with our friends, and capture everyday moments.
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