Samsung Rotating Sero TV
Photo credit: Samsung via The Verge
Samsung’s 43-inch 4K “The Sero,” which means “vertical” in Korean, can be pivoted between horizontal and vertical orientations – just like a smartphone or tablet. It’s designed for social media apps like TikTok, Instagram, YouTube and more. The orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. The display was made available in South Korea last year, and Samsung is set to expand The Sero’s availability to several global markets in 2020.



The rotating stand boasts an integrated 4.1-channel, 60-watt speaker system, while providing ample vertical clearance to prevent the TV from hitting the floor whenever it pivots into portrait mode. There’s no word yet on pricing or availability.

SAMSUNG 43-Inch Class The Sero LS05B Series - QLED 4K, Rotating screen, Matte Display, Premium Speakers...
  • MOBILE OPTIMIZED SCREEN: Connect and share photos and videos vertically with The Sero, the rotating TV designed to bring your mobile content to life.
  • ROTATING SCREEN: Watch your content the way it was made to be seen on this revolutionary TV. With The Sero's rotating screen, it's easy to switch from...
  • ANTI-REFLECTION WITH MATTE DISPLAY: Enjoy more screen visibility with virtually no light reflection, night or day. Now what's on your display can look...

Consumers today expect TVs that can fully integrate into their lifestyles. Samsung is redefining the role of the screen delivering new digital services and creating new designs to enhance your life,” said Grace Dolan, Vice President, Home Entertainment Integrated Marketing at Samsung Electronics America.

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