Samsung Rotating Sero TV
Photo credit: Samsung via The Verge
Samsung’s 43-inch 4K “The Sero,” which means “vertical” in Korean, can be pivoted between horizontal and vertical orientations – just like a smartphone or tablet. It’s designed for social media apps like TikTok, Instagram, YouTube and more. The orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. The display was made available in South Korea last year, and Samsung is set to expand The Sero’s availability to several global markets in 2020. Read more for a hands-on video direct from CES 2020.

The rotating stand boasts an integrated 4.1-channel, 60-watt speaker system, while providing ample vertical clearance to prevent the TV from hitting the floor whenever it pivots into portrait mode. There’s no word yet on pricing or availability.

Consumers today expect TVs that can fully integrate into their lifestyles. Samsung is redefining the role of the screen delivering new digital services and creating new designs to enhance your life,” said Grace Dolan, Vice President, Home Entertainment Integrated Marketing at Samsung Electronics America.