Sony A7S III Mirrorless Camera
Sony officially unveiled its latest full-frame mirrorless camera: the Sony Alpha a7S III, and it’s definitely no slouch. Boasting a refined 12.1-megapixel Exmor R BSI CMOS sensor, an updated BIONZ XR image processor, internal recording up to UHD 4K 120p with 10-bit 4:2:2 sampling, and 16-bit raw output via the full-size HDMI port. Available for pre-order today at $3,500, with shipments starting in September. Read more for two videos, including a hands-on look.

For ultra smooth shots, it comes equipped with a 5-axis SteadyShot INSIDE sensor, while a rear 3.0″ 1.44m-dot LCD with a sideopen articulating design and an impressive 9.44m-dot OLED electronic viewfinder, ensures you always get the perfect shot. The sleek, yet functional, body design promotes better heat dissipation for improved continuous recording capabilities. Its dual memory card slot support both CFexpress Type A or SD UHS-II storage solutions for use cases.

Sony Alpha A6100 Mirrorless Camera with 16-50mm and 55-210mm Zoom Lenses, ILCE6100Y/B, Black
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Sony Alpha A6100 Mirrorless Camera with 16-50mm and 55-210mm Zoom Lenses, ILCE6100Y/B, Black
  • World’s fastest AF at 0 02 sec W/ real-time AF & Object tracking
  • Wide 425-phase/425-contrast detection AF points over 84% of sensor
  • 24 2MP APS-C Exmor sensor w/ front end LSI and ISO up to 51 200
  • Up to 11fps continuous shooting at 24 2MP RAW w/ AF/AE tracking
  • Real-time AF Tracking Real-time Eye AF for human and animal

The Alpha 7S III is the ultimate representation of Sony’s passion to solve our customers’ pain points. We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the market today — at any price level — the Alpha 7S III opens up a new world of possibilities for today’s creators,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics.