To celebrate the 10th anniversary of Candy Crush, Activision deployed 500 synchronized drones over New York City to put on an incredible light show. These were then programmed to recreate some memorable items such as electrifying Color Bombs to a larger-than-life Tiffi, while over 1,000 fans at the Battery Park Esplanade listened to a live DJ, Luda Love as well as enjoyed Candy Crush Saga inspired food.
There was also a massive ball-pit, carnival games, and more. Not only could the light show be enjoyed by New Yorkers from downtown to midtown, but also New Jersey residents way across the Hudson River. Starting November 4th on National Candy Day, Candy Crush Saga players will get daily in-game rewards to kick off the 10 Years of Fun celebration with unlimited lives around the world.
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We are honored to celebrate such an incredible milestone for Candy Crush Saga. Candy Crush Saga is one of the most beloved mobile games of all time and remains a daily source of fun in millions of peoples’ lives. We wanted to mark this momentous anniversary by showcasing some of Candy Crush Saga’s most iconic elements in a larger-than-life way above the world’s most iconic city skyline,” said Fernanda Romano, Chief Marketing Officer at King.
