Google just updated its iconic “G” logo for the first time in ten years. The change is small but stands out: the four separate color blocks (red, yellow, green, blue) are now a smooth gradient where the colors flow into each other.
This makes the logo look more lively and modern, matching Google’s Gemini AI branding and Material You design style. It focuses on keeping things simple and flexible, especially for mobile screens as well as dark mode. The new “G” logo can already be found on the Google Search app for iOS and is starting to appear on Android with Google app version 16.18 (beta).
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Since Google started in 1998, its logo has changed several times to reflect its growing brand and design trends. A big one was in 2010, when Google made a simple “G” favicon (a white lowercase “g” on a blue background) for browser tabs, separate from the full “Google” wordmark, thus marking the first standalone “G” logo. In 2013, the full “Google” logo was simplified, removing the gradients and shadows for a more flat, 2D style. The colors appeared to be softer, while the typeface was adjusted slightly for sharper, clearer letters.
The most significant update happened in 2015 when Google introduced a custom, sans-serif typeface called Product Sans for the “Google” wordmark. The logo kept its four-color scheme but adopted a rounded, geometric look. The “G” favicon was redesigned to a four-color, segmented uppercase “G” to go with the new style.
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