Slated to premiere at Frieze New York 2021, BMW’s “The Ultimate AI Masterpiece” is essentially a virtual art installation created in partnership with creative technologist Nathan Shipley of Goodby, Silverstein & Partners, and Gary Yeh, Art Collector & Founder of ArtDrunk. The team used NVIDIA’s open source “StyleGAN” artificial intelligence software to cross-reference over 50,000 images of artwork spanning 900 years of art history and a curated set of 50 works from renowned and emerging contemporary artists BMW has worked with over the past five decades. Read more for a video and additional information.
Utilizing these inputs as a basis for understanding art, the artificial intelligence system then generated entirely new works of art, merging the styles it learned from classical art with ones from the contemporary artists. These new art works were then projection-mapped onto a virtual rendition of BMW’s 8 Series Gran Coupe. You’ll be able to see this installation in-person from May 5-9, 2021 at Frieze New York.
- 9th Generation Intel Core i5-9300H Processor (Up to 4.1 GHz)
- 15.6 inches Full HD Widescreen IPS LED-backlit display; NVIDIA GeForce GTX 1650 Graphics with 4 GB of dedicated GDDR5 VRAM
- 8GB DDR4 2666MHz Memory; 256GB PCIe NVMe SSD (2 x PCIe M.2 slots - 1 slot open for easy upgrades) and 1 - Available hard drive bay
AI is an emerging medium of creative expression. It’s a fascinating space where art meets algorithm. Combining the historical works with the curated modern works and projecting the evolving images onto the 8 Series Gran Coupe serves a direct nod to BMW’s history of uniting automobiles, art, and technology,” said Nathan Shipley of Goodby, Silverstein & Partners..
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