Slated to premiere at Frieze New York 2021, BMW’s “The Ultimate AI Masterpiece” is essentially a virtual art installation created in partnership with creative technologist Nathan Shipley of Goodby, Silverstein & Partners, and Gary Yeh, Art Collector & Founder of ArtDrunk. The team used NVIDIA’s open source “StyleGAN” artificial intelligence software to cross-reference over 50,000 images of artwork spanning 900 years of art history and a curated set of 50 works from renowned and emerging contemporary artists BMW has worked with over the past five decades.
Utilizing these inputs as a basis for understanding art, the artificial intelligence system then generated entirely new works of art, merging the styles it learned from classical art with ones from the contemporary artists. These new art works were then projection-mapped onto a virtual rendition of BMW’s 8 Series Gran Coupe. You’ll be able to see this installation in-person from May 5-9, 2021 at Frieze New York.
- 2 BMW toy vehicles for kids – LEGO Speed Champions BMW M4 GT3 & BMW M Hybrid V8 Race Cars for boys and girls aged 9+ and adult car-model collectors
- 2 minifigures – Each of the set’s BMW buildable cars comes with a driver minifigure with a helmet, wig and a wrench for kids to place behind the...
- Authentic BMW M Motorsport design – Each LEGO BMW toy car features details from the real-life versions, including tailpipes, diffusers, rear wings...
AI is an emerging medium of creative expression. It’s a fascinating space where art meets algorithm. Combining the historical works with the curated modern works and projecting the evolving images onto the 8 Series Gran Coupe serves a direct nod to BMW’s history of uniting automobiles, art, and technology,” said Nathan Shipley of Goodby, Silverstein & Partners..
