Haagen-Dazs partnered with West Coast Customs to create an ice cream-inspired 1963 Cadillac Series 62 Convertible that will be featured in the ice cream maker’s first Super Bowl commercial ever.
The underlying theme for this 30-second commercial is to celebrate the need for “slow down” moments in an increasingly fast-paced world, culminating at the Super Bowl, where Dominic “Dom” Toretto (Vin Diesel) and Letty Ortiz (Michelle Rodriguez) embrace a moment of slow. This one-off convertible features not only an ice cream holder in the cabin, but an ice cream freezer trunk as well stocked with Haagen-Dazs bars.
- ADDED PROGRAMS: Unlock a variety of CREAMi frozen treats with 5 new programs.
- XL CAPACITY: Family-sized treats for everyone to enjoy. New 24 oz. CREAMi XL Tubs hold 50% more ice cream than the original Ninja CREAMi.
- DUAL PROCESSING: Use the same base to make two separate mix-in flavors—add candy to the top portion and serve first, then add cookies to the bottom...
What a ride! Getting to pair up with one of the most notable franchises and talent in film history was everything we were looking for. The mutual love and admiration between both of our brands made this a brilliant idea from day one. We invite fans to help bring our Vanilla Milk Chocolate Almond Bar to America’s biggest day in sports,” said Elizabell Marquez, Chief Marketing Officer at Dreyer’s.
