Haagen-Dazs partnered with West Coast Customs to create an ice cream-inspired 1963 Cadillac Series 62 Convertible that will be featured in the ice cream maker’s first Super Bowl commercial ever.
The underlying theme for this 30-second commercial is to celebrate the need for “slow down” moments in an increasingly fast-paced world, culminating at the Super Bowl, where Dominic “Dom” Toretto (Vin Diesel) and Letty Ortiz (Michelle Rodriguez) embrace a moment of slow. This one-off convertible features not only an ice cream holder in the cabin, but an ice cream freezer trunk as well stocked with Haagen-Dazs bars.
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What a ride! Getting to pair up with one of the most notable franchises and talent in film history was everything we were looking for. The mutual love and admiration between both of our brands made this a brilliant idea from day one. We invite fans to help bring our Vanilla Milk Chocolate Almond Bar to America’s biggest day in sports,” said Elizabell Marquez, Chief Marketing Officer at Dreyer’s.
