First, there was Project Morpheus, and now, Adobe Firefly brings generative AI to Photoshop, After Effects and Premiere Pro. Put simply, every user who creates content, regardless of skill, will be able generate content using just their own words as far as their imagination goes, whether it be images, audio, vectors, videos, 3D models or even brushes.
This generative AI too will be composed of multiple models, each designed to serve customers with a wide array of skillsets and technical backgrounds. The first one is trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired. It uses these images and text effects to generate content safe for commercial use. Adobe’s ultimate goal is to reward contributors who share their generative AI creations. Sign up here for the beta.
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Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful. With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy,” said David Wadhwani, president, Digital Media Business, Adobe.
